Dima Perkis — AI Growth for High-End Home Services

Where I usually find the problem

Six things I keep turning up when I look at established businesses that are good at the work and quiet online. Most owners recognise three or four immediately.

Your best work isn't anywhere a buyer can find it

Referred customers look you up before they call, and what they find is thin

Your reviews are scattered across four platforms, and none of them is Google

You're paying for ads that land on a page giving no reason to trust you

Competitors with a fraction of your history look bigger than you online

When someone asks AI who to hire, it names somebody else

None of these are marketing problems exactly. They're proof problems. You already did the work — it just isn't on the record anywhere a buyer or an AI can read it.

A referral opens the door. What homeowners find next helps decide whether they call

A referral may start the search. Then homeowners check Google, reviews, project photos and neighborhood recommendations before they ever call.

They are also getting used to personalized experiences everywhere else. A generic brochure and a callback two days later feel behind.

AI can help choose which homes to contact, make the outreach personal and follow up while interest is fresh. The hard part is knowing which use case is worth starting with.

After the referral, buyers still check your work

Reviews, project photos and search results help them decide whether to call

Show them their property, not another generic brochure

Their home and their problem get attention faster than another generic mailer

Respond before the lead goes cold

A clear answer while interest is fresh beats a callback days later

Make your reputation legible to Google and AI

Give search tools clear evidence of what you do, where you work and why customers trust you

How I help

I look for one concrete leak: the wrong jobs entering the funnel, slow responses, proposals that stall or strong finished work that never helps win the next project. Then we test the smallest useful fix.

Find likely customers

Use property records, permits, recent sales and local signals to focus on homes and neighborhoods that fit the work you want

Get their attention

Turn a homeowner’s own property into personalized outreach and a reason to explore what you could do for them

Make the case for your work

Present finished jobs, reviews and relevant examples where buyers and AI tools can find and understand them

Respond while the opportunity is warm

Build follow-up that happens quickly, keeps proposals moving and shows where a real customer is paying attention

One company, in detail

A contractor with three decades of six-figure projects behind them. Referrals still arrive. Nothing about the work is the problem.

Their website had quietly reverted to a placeholder page put up around the year 2000 — and Google still served it as the top result for their own company name, quoting the dead page back. They had no Google Business Profile at all. Search their street address and Google offers to add the business, because it doesn't have one.

Across four searches a buyer would actually run, more than twenty named competitors turned up. They appeared in none of them.

The inverse of the usual problem. Most contractors have marketing and no track record. This one had the track record and no proof of it. Building proof from real history is fast. Building history from marketing is impossible.

Google Business Profiles — not weak, not unclaimed. None

20+

Named competitors ranking on the searches they were absent from

Online review, from 2020, filed under the wrong category

25 yrs

How far backwards their website had gone

Get a fresh read on your business

Before the first call, I look at your website, reviews, local search presence and what ChatGPT, Perplexity and Gemini say when someone asks who to hire.

I will also pull a few useful comparisons from competitors and strong firms outside your market. We use the call to talk about what I found and what might be worth trying.

See a sample scan

Sample digital presence scan for a fictional landscaping firm — Illustrative sample · company details changed

See it working

This example starts with one ordinary property photo and turns it into personalized outreach and a proposal the homeowner can explore.

Open the demo

A personalized landscaping mailer showing a homeowner's own property transformed

Personalized outreach

Cut through the clutter by showing homeowners their own home transformed

Personalized landscape proposal page built around the brick home's front yard

A proposal they can explore

The ideas, examples and next step in one place

A better list

Permits, recent sales and nearby completed jobs narrow the homes worth looking at

Illustrative campaign activity dashboard

Follow-up you can see

Know which proposals were opened, revisited and ready for a response

Bring me one business problem

Start with a job you wish you had won, a proposal that went cold or work your team repeats every week. We’ll decide whether AI is useful and what a small first test could look like.

Email me to set up a call

About me

Strategy leader who still likes to build things himself

I’m Dima Perkis. I have spent nearly 20 years building data products, growth systems and new businesses at Accenture, Equifax, Mailchimp and Lahzo.

Most recently, I led AI conversation intelligence and analytics for an AI sales-agent company selling into high-ticket retail. Now I am bringing that experience to high-end home service businesses.

Learn more about me AI projects and experiments Corporate experience

Email me to set up a 25-minute call

No preparation needed. I’ll review your business beforehand so we can spend the call on one or two useful questions.

Email me dperkis@gmail.com